A huge Grand Theft Auto 5 mural is currently being painted onto the side of Los Angeles’ Figueroa Hotel.
A photo of the ad surfaced online overnight, showing the game’s lead characters Michael, Trevor and Franklin.
The Figueroa has become famous for hosting huge, painted ads. Rockstar has previously used the hotel to promote GTA 4 and Max Payne 3.
GTA 5 releases on Xbox 360 and PlayStation 3 on September 17.